First Converse now Mountain Dew, sponsored music seems to be the youth marketing trend of the summer. Tonight, I checked out the launch party of Mountain Dew’s Green Label Sound. The Cool Kids kicked it off, followed by Flosstradamus then Matt & Kim. We left right after The Cool Kids, but apparently Matt & Kim [...]
Tags: Events, Music • 
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While reading Entrepreneur mag on a flight this weekend, I spotted a one pager on New York’s own Opening Ceremony. I’m a big fan of retail concepts that bring in a social aspect into the store space. In doing so, they transcend the idea of consumerism towards the idea of community. Places like Opening Ceremony, [...]
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I love magazines and I especially like Japanese mags. Something about the soft photography, the usually white, sparse layout and quirky titles is just to me, really awesome. I picked up the latest copy of Honeyee at Kunikuniya in San Francisco’s little Japan (why the hell doesn’t NY have a little Japan? St. Mark’s street [...]
Tags: Brands, Design, Print • No Comments
I spent last week in San Francisco and went to the Outside Lands music festival in Golden Gate Park. My man Jonny hooked up some VIP passes for the weekend. The park was filled with hippies, granolas and people wearing “performance casual” - your typical San Francisco crowd. The band we really wanted to see [...]
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8/8/08 was a pretty big day for me this year and not just because of the Olympics. After a week of all-nighters, we finally launched nikesportswear.com to the world. This was by far one of the biggest sites I’ve worked on in terms of complexity and scale. Just check the amount of content on the [...]
Tags: Events, Life • 2 Comments